I suppose it’s inevitable that any mention of Slovenia for the foreseeable future will open with a reference to Melania Trump.
The trade mag Drinks Business reports on Slovenia’s presence at the Hong Kong International Wine & Spirits Fair which concluded last week:
It’s not just Melania Trump, wife of the U.S. president-elect Donald Trump, that’s putting Slovenia on everyone’s lips – its wines, produced with both indigenous grapes and international varieties from the country, are also generating a buzz in the Hong Kong wine community.
A day after the ninth Hong Kong International Wine & Spirits Fair, at which Slovenia was the 2016 Official Partner, Aleks Simčič of Edi Simčič winery and Robert Gorjak of JR Wines discussed all things Slovenian at an event organised by Meiburg Wine Media.
Speaking at a seminar entitled “Climate Control: Managing Variable Vineyard Conditions” this Monday the pair discussed Slovenia’s climate challenges, its ever-changing weather patterns and prospects of Slovenian wines in the international market. The week before, at the HKIWSC’s Gala Dinner, Slovenia’s deputy prime minister confirmed the country’s export-oriented marketing ambition and committed to being present at the HKIWS fair for the next five years.
And for a bit more background albeit with the local PR spin, from an earlier press release issued by the Hong Kong Trade Development Council:
This year’s Wine & Spirits Fair welcomed the Ministry of Agriculture, Forestry and Food of the Republic of Slovenia to set up a pavilion at the event for the first time, showcasing quality wines from 18 local wineries. Dejan Zidan, Deputy Prime Minister and Minister of Agriculture, Forestry and Food of the Republic of Slovenia, attended the fair.
He said that Slovenia is a unique wine region in Europe that produces a diversity of wines with their own characteristics, and he wants to develop the country’s wine industry and help wineries promote products to global buyers.
“Slovenia has been expanding its economic ties over the last two years with China through the ’16+1′ cooperation framework, an initiative aimed at deepening the exchange and relationships between the Chinese mainland and 16 European countries. This fair is a truly international event. We are taking advantage of the Hong Kong fair to reach out to more buyers and promote Slovenian wines internationally,” said Mr Zidan.