Wine Notes: Jay McInerney on Bad Wine Writing

Taking notes. And I agree. The topic needs new directions. With a full body and firm backbone. Via Eater:

Being relatable is key to making a wine column interesting, according to McInerney. Wine writing often falls into two traps: describing the technical — focusing on malolactic fermentation and the like — or describing the horticultural. “It was all about wine smelling like certain flowers, and I knew nothing about horticulture,” McInerney says of the wine writing that inspired him to do better. “I thought it was more instructive to compare wine to ‘Smells Like Teen Spirit’ or a Ferrari than to a certain kind of rose or gardenia.”

McInerney’s experience as a novelist also helps in this respect: “One of the best ways to describe the aesthetic experience of wine is with metaphors and similes,” he adds. “As a novelist I have, presumably, some facility in this area.” But, the main problem with wine writers, according to McInerney, is that they forget that drinking wine is fun. “That’s the thing I find annoying about a lot of wine writing,” he explains. “Let’s face it, one of the reasons that we like this is because there’s alcohol in it and we get buzzed.”

Read the rest.

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